http://www.youtube-nocookie.com/v/QHDI8bVYtzM&hl=en_US&fs=1&color1=0xe1600f&color2=0xfebd01&border=1
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2009, நடிகை குஷ்பூ / Actress Kushboo, அரிசி / Rice,
Saturday, 19 December 2009
நடிகை சிநேகா கோதுமை மாவு Actress Sneha Advertisement
நடிகை சிநேகா சப்பாத்தி கோதுமை மாவு Advertisement Tamil Actress Sneha
http://www.youtube-nocookie.com/v/tbfEpGo_RR4&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1
http://www.youtube-nocookie.com/v/tbfEpGo_RR4&hl=en_US&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1
நடிகை சிநேகா கோதுமை மாவு Actress Sneha Advertisement
நடிகை சிநேகா சப்பாத்தி கோதுமை மாவு Advertisement Tamil Actress Sneha
Sunday, 13 December 2009
Sunday, 6 December 2009
Saturday, 5 December 2009
மங்கள் & மங்கள் , திருச்சி Gold Jewellery Mangal & Mangal Tiruchy
Close up ToothpasteTamil Commericial நெருங்கி வருவாய் !
[youtube=http://www.youtube.com/watch?v=PlHJEIWtwAs&hl=en_US&fs=1&color1=0x006699&color2=0x54abd6]
Also Watch in Metacafe .
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Also Watch in Metacafe .
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சிங்கப்பூர் : வசந்தம் ஸ்டார் / Singapore Vasantham Star
மங்கள் & மங்கள் , திருச்சி Gold Jewellery Mangal & Mangal Tiruchy
சிங்கப்பூர் : வசந்தம் ஸ்டார் / Singapore Vasantham Star
வசந்தம் தொலைக்காட்சி சிங்கப்பூர்
ஸ்டார்
Vasantham Star Wanne Be Star Singapore Tamil Commercial Advt
ஸ்டார்
Vasantham Star Wanne Be Star Singapore Tamil Commercial Advt
Sunday, 29 November 2009
Saturday, 28 November 2009
காதோடு தான் நான் பேசுவேன் - Tanishq Advt
காதோடு தான் நான் பேசுவேன்
" Kathoduthan Naan Pesuven - Enathu Paattai Naane " by L.R.Eswari
" Kathoduthan Naan Pesuven - Enathu Paattai Naane " by L.R.Eswari
தேங்காய் எண்ணெய் Coconut Hair Oil VVD Brand Tamil Commercial
Coconut Hair Oil VVD Brand Tamil Commercial
தேங்காய் எண்ணெய் விளம்பரம்
தேங்காய் எண்ணெய்க்கு விளம்பரம் செய்யும் சில நிறுவனங்களில் VVD யும் ஒன்று !
கேரளா , தமிழ்நாட்டு மக்களுக்கு தேங்காய் எண்ணெய் என்றால் VVD தான் ஞாபகம் வரும் !
Metacafe :
Also see in TubeTamil .
About the company :
http://www.vvd.in/
The VVD Group is a 100 crore company established in 1942. Started by Mr. V.V. Danushkodi in Tuticorin, Tamil Nadu , the Group owns its salient brand presence to the inspired vision of Shri Nithyanandham. Besides meeting consumer demand in the Indian market, VVD products meet the demands of international consumers across markets in the Middle East, Malaysia and Singapore.
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தேங்காய் எண்ணெய் விளம்பரம்
தேங்காய் எண்ணெய்க்கு விளம்பரம் செய்யும் சில நிறுவனங்களில் VVD யும் ஒன்று !
கேரளா , தமிழ்நாட்டு மக்களுக்கு தேங்காய் எண்ணெய் என்றால் VVD தான் ஞாபகம் வரும் !
Metacafe :
Also see in TubeTamil .
About the company :
http://www.vvd.in/
The VVD Group is a 100 crore company established in 1942. Started by Mr. V.V. Danushkodi in Tuticorin, Tamil Nadu , the Group owns its salient brand presence to the inspired vision of Shri Nithyanandham. Besides meeting consumer demand in the Indian market, VVD products meet the demands of international consumers across markets in the Middle East, Malaysia and Singapore.
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Sunday, 22 November 2009
ஸ்ரீ வள்ளி விலாஸ் கோல்ட் மார்ட் Valli Vilas Gold Mart Tamil Advt Pondicherry / TAMOUL Publicité
ஸ்ரீ வள்ளி விலாஸ் கோல்ட் மார்ட் , புதுச்சேரி
Saturday, 21 November 2009
Europe : TeleAccount Animation Tamil Advt அசைவூட்டம் விளம்பரம்
or
This advertisement is also available in English,Telugu and Hindi languages.
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Malaysia : பெட்ரோனாஸ் மலேசியா / Petronas famous Deepavali Message
இது 'பெட்ரோனாஸ்' மலேசியாவின் தீபாவளி கருத்து விளம்பரம்.
மாறி வரும் இவுலகத்தில், இளைய தலைமுறையினருக்கு இந்த விளம்பரம் ஒரு நல்ல கருத்தை கிண்டலுடன் சொல்லுகிறது.
http://www.youtube-nocookie.com/v/azrSf7vrCSI&hl=en_US&fs=1&color1=0x006699&color2=0x54abd6&border=1
This is the Petronas Malaysia famous Deepavali advertisement. It is funny and
delivers an important message on the importance of respecting our culture in
this modern material world.
Also see at TubeTamil Website.
மாறி வரும் இவுலகத்தில், இளைய தலைமுறையினருக்கு இந்த விளம்பரம் ஒரு நல்ல கருத்தை கிண்டலுடன் சொல்லுகிறது.
http://www.youtube-nocookie.com/v/azrSf7vrCSI&hl=en_US&fs=1&color1=0x006699&color2=0x54abd6&border=1
This is the Petronas Malaysia famous Deepavali advertisement. It is funny and
delivers an important message on the importance of respecting our culture in
this modern material world.
Also see at TubeTamil Website.
Malaysia : பெட்ரோனாஸ் மலேசியா / Petronas famous Deepavali Message
இது 'பெட்ரோனாஸ்' மலேசியாவின் தீபாவளி கருத்து விளம்பரம்.
மாறி வரும் இவுலகத்தில், இளைய தலைமுறையினருக்கு இந்த விளம்பரம் ஒரு நல்ல கருத்தை கிண்டலுடன் சொல்லுகிறது.
This is the Petronas Malaysia famous Deepavali advertisement. It is funny and
delivers an important message on the importance of respecting our culture in
this modern material world.
Also see at TubeTamil Website.
மாறி வரும் இவுலகத்தில், இளைய தலைமுறையினருக்கு இந்த விளம்பரம் ஒரு நல்ல கருத்தை கிண்டலுடன் சொல்லுகிறது.
This is the Petronas Malaysia famous Deepavali advertisement. It is funny and
delivers an important message on the importance of respecting our culture in
this modern material world.
Also see at TubeTamil Website.
Sunday, 15 November 2009
நடிகை சிம்ரன் பருப்பு விளம்பரம் / SIMRAN in Parruppu Udayam TAMIL ADVT
நடிகை சிம்ரன் பருப்பு விளம்பரம்
SIMRAN in Parruppu Udayam : TAMIL ADVT
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SIMRAN in Parruppu Udayam : TAMIL ADVT
SIMRAN in Parruppu Udayam : TAMIL ADVT நடிகை சிம்ரன் பருப்பு விளம்பரம் - For more videos, click here
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ஓட்டல் சரவண பவன் Hotel Saravana Bhavan ADVT
ஓட்டல் சரவண பவன்
Hotel Saravana Bhavan ADVT TAMILNADU
http://www.youtube-nocookie.com/v/-bdyVszomZo&hl=en_US&fs=1&color1=0xe1600f&color2=0xfebd01&border=1
Branches
India : Chennai , Kancheepuram
Singapore : Robinson Road
Malaysia :
Petaling Jaya & Klang in Selangor ,
Bangsar & Jalan Masjid India in Kuala Lumpur
Gulf : UAE , Qatar , Oman
& USA ,Canada and UK
website : http://www.saravanabhavan.com
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Hotel Saravana Bhavan ADVT TAMILNADU
http://www.youtube-nocookie.com/v/-bdyVszomZo&hl=en_US&fs=1&color1=0xe1600f&color2=0xfebd01&border=1
Branches
India : Chennai , Kancheepuram
Singapore : Robinson Road
Malaysia :
Petaling Jaya & Klang in Selangor ,
Bangsar & Jalan Masjid India in Kuala Lumpur
Gulf : UAE , Qatar , Oman
& USA ,Canada and UK
website : http://www.saravanabhavan.com
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ஓட்டல் சரவண பவன் Hotel Saravana Bhavan ADVT
ஓட்டல் சரவண பவன்
Hotel Saravana Bhavan ADVT TAMILNADU
Branches
India : Chennai , Kancheepuram
Singapore : Robinson Road
Malaysia :
Petaling Jaya & Klang in Selangor ,
Bangsar & Jalan Masjid India in Kuala Lumpur
Gulf : UAE , Qatar , Oman
& USA ,Canada and UK
website : http://www.saravanabhavan.com
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Hotel Saravana Bhavan ADVT TAMILNADU
Branches
India : Chennai , Kancheepuram
Singapore : Robinson Road
Malaysia :
Petaling Jaya & Klang in Selangor ,
Bangsar & Jalan Masjid India in Kuala Lumpur
Gulf : UAE , Qatar , Oman
& USA ,Canada and UK
website : http://www.saravanabhavan.com
-------
Nature Power Soap Advt
Nature Power Soap
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'Nature Power " is the RKN Group's brand in the bathing soap segment. The brand is now running its promotional campaign in the visual media. It is interesting to see the evolution of marketing strategy of such small brands. 'Nature Power ' also has identified its core differentiation strategy. The differentiator is same as that of Dyna - the TFM content. ' Nature Power" soap boasts about 76% TFM content and is positioning itself as 'best soap' in the category.
This Advt is famous in Tamilnadu compared to other brands of Bathing Soaps. !
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'Nature Power " is the RKN Group's brand in the bathing soap segment. The brand is now running its promotional campaign in the visual media. It is interesting to see the evolution of marketing strategy of such small brands. 'Nature Power ' also has identified its core differentiation strategy. The differentiator is same as that of Dyna - the TFM content. ' Nature Power" soap boasts about 76% TFM content and is positioning itself as 'best soap' in the category.
This Advt is famous in Tamilnadu compared to other brands of Bathing Soaps. !
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Saturday, 14 November 2009
Sunday, 8 November 2009
சென்னை சில்க்ஸ் - விவேகா பட்டாடை / Chennai Silks Vivaaga Pattaadai
சென்னை சில்க்ஸ் - விவேகா பட்டாடை
Chennai Silks Vivaaga Pattaadai : Tamil Advertisement
--
Chennai Silks Vivaaga Pattaadai : Tamil Advertisement
--
Saturday, 7 November 2009
ஆரோக்யா பால் விளம்பரம் / Arokya Milk Advertisement
ஆரோக்யா பால் விளம்பரம்
Arokya Milk Advertisement
Hatsun Brand
http://www.youtube-nocookie.com/v/_JtMC8ATd-E&hl=en&fs=1&border=1
....
Arokya Milk Advertisement
Hatsun Brand
http://www.youtube-nocookie.com/v/_JtMC8ATd-E&hl=en&fs=1&border=1
....
ஆரோக்யா பால் விளம்பரம் / Arokya Milk Advertisement
ஆரோக்யா பால் விளம்பரம்
Arokya Milk Advertisement
Hatsun Brand
....
Arokya Milk Advertisement
Hatsun Brand
....
சக்தி மசாலா விளம்பரம் / Sakthi Masala KIDs Advertisement
சக்தி மசாலா விளம்பரம்
SAKTHI Masala KIDs Advertisement
----
SAKTHI Masala KIDs Advertisement
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ஆச்சி மசாலா விளம்பரம் / Aachi masala Advertisement
ஆச்சி மசாலா விளம்பரம்
Aachi masala Advertisement
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Aachi masala Advertisement
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Sunday, 1 November 2009
போத்திஸ் மதுரை விளம்பரம் / Textiles: Pothys @ Madurai
Textiles: Pothys @ Madurai போத்திஸ் விளம்பரம்
இந்த விளம்பரத்தில் நடிகர் சத்யராஜ் மற்றும் நடிகை சீதா நடித்துள்ளார்கள்.
http://www.youtube-nocookie.com/v/FcR02Jbwju0?fs=1&hl=en_GB&color1=0xe1600f&color2=0xfebd01&border=1
The above Pothys @ Madurai Advertisement features Tamil Actor Sathyaraj & Sita.
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இந்த விளம்பரத்தில் நடிகர் சத்யராஜ் மற்றும் நடிகை சீதா நடித்துள்ளார்கள்.
http://www.youtube-nocookie.com/v/FcR02Jbwju0?fs=1&hl=en_GB&color1=0xe1600f&color2=0xfebd01&border=1
The above Pothys @ Madurai Advertisement features Tamil Actor Sathyaraj & Sita.
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சக்தி சூர்யகாந்தி பூ எண்ணெய் விளம்பரம் / Sakthi sunflower Oil Advt
சக்தி சூர்யகாந்தி பூ எண்ணெய்
Sakthi sunflower oil Advertisement
Health Benefits :
http://en.wikipedia.org/wiki/Sunflower_oil
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Sakthi sunflower oil Advertisement
Health Benefits :
http://en.wikipedia.org/wiki/Sunflower_oil
------
போத்திஸ் மதுரை விளம்பரம் / Textiles: Pothys @ Madurai
Textiles: Pothys @ Madurai போத்திஸ் விளம்பரம்
இந்த விளம்பரத்தில் நடிகர் சத்யராஜ் மற்றும் நடிகை சீதா நடித்துள்ளார்கள்.
The above Pothys @ Madurai Advertisement features Tamil Actor Sathyaraj & Sita.
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இந்த விளம்பரத்தில் நடிகர் சத்யராஜ் மற்றும் நடிகை சீதா நடித்துள்ளார்கள்.
The above Pothys @ Madurai Advertisement features Tamil Actor Sathyaraj & Sita.
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வேஷ்டி, வேட்டி : National Vesti
வேஷ்டி, வேட்டி : National Vesti
Actor Prabhu in "National Vesti" Advertisement.
Actor Prabhu in "National Vesti" Advertisement.
Monday, 12 October 2009
நியூ சரவணா ஸ்டோர்ஸ் Top 5 song dance by 4 Girls : New Saravana stores : Deepavali ADVT
நியூ சரவணா ஸ்டோர்ஸ் தீபாவளி விளம்பரம்
TOP5 song dance by 4 Girls : NEW Saravana stores : Deepavali ADVT
TOP5 song dance by 4 Girls : NEW Saravana stores : Deepavali ADVT
TOP5 Song Dance by 4 Girls : NEW Saravana Stores : Deepavali ADVT - More Tamil Advt videos are a click away
Saturday, 26 September 2009
Textiles : SriDevi Textiles கோவை Coimbatore New Advertisement with actoress Padmapriya
ஸ்ரீதேவி கோயம்புத்தூர் / கோவை
Textiles : SriDevi Textiles Coimbatore New Advertisement
...
Textiles : SriDevi Textiles Coimbatore New Advertisement
...
Sunday, 20 September 2009
மதுரை லலிதா Lalitha Jewellary & Textiles @ Madurai
மதுரை லலிதா
Lalitha Jewellary & Textiles @ Madurai
Directed by Pravinkaanth( directed movies like Ratchagan,Jodi,star,Thullal),
Cinematography - Arthur Wilson( Naan kadavul,Saravana,Imsai Arasan 23m Pulikesi , Anbe Sivam etc...)
....
Lalitha Jewellary & Textiles @ Madurai
Directed by Pravinkaanth( directed movies like Ratchagan,Jodi,star,Thullal),
Cinematography - Arthur Wilson( Naan kadavul,Saravana,Imsai Arasan 23m Pulikesi , Anbe Sivam etc...)
....
Saturday, 19 September 2009
ராம்ராஜ் வேஷ்டி வேட்டி விளம்பரம் / Ramraj Vesti
ராம்ராஜ் வேஷ்டி வேட்டி விளம்பரம்
Vesti : Ramraj Vesti
Vetti / veshti: (Tamil) A long, unstitched cloth like a sarong, wound about the waist and reaching below the ankles. Traditional Hindu apparel for men. It can be wrapped in many different styles.
http://www.youtube-nocookie.com/v/ZtVZLXk8rqw&hl=en&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1
http://koodal1.blogspot.com/2008/03/blog-post_11.html
..
Vesti : Ramraj Vesti
Vetti / veshti: (Tamil) A long, unstitched cloth like a sarong, wound about the waist and reaching below the ankles. Traditional Hindu apparel for men. It can be wrapped in many different styles.
http://www.youtube-nocookie.com/v/ZtVZLXk8rqw&hl=en&fs=1&color1=0xcc2550&color2=0xe87a9f&border=1
http://koodal1.blogspot.com/2008/03/blog-post_11.html
..
சரவணா செல்வரத்தினம் ஸ்டோர்ஸ் - தங்க நகை / Gold Jewellery : Saravana Selvarathinam Jewellery
சரவணா செல்வரத்தினம் ஸ்டோர்ஸ் - தங்க நகை
Gold Jewellery : Saravana Selvarathinam Jewellery
http://www.youtube-nocookie.com/v/Q08a2SMnWm4&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1
....
Gold Jewellery : Saravana Selvarathinam Jewellery
http://www.youtube-nocookie.com/v/Q08a2SMnWm4&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1
....
2009 ராம்ராஜ் வேஷ்டி வேட்டி விளம்பரம் / Ramraj Vesti
ராம்ராஜ் வேஷ்டி வேட்டி விளம்பரம்
Vesti : Ramraj Vesti
Vetti / veshti: (Tamil) A long, unstitched cloth like a sarong, wound about the waist and reaching below the ankles. Traditional Hindu apparel for men. It can be wrapped in many different styles.
http://koodal1.blogspot.com/2008/03/blog-post_11.html
..
Vesti : Ramraj Vesti
Vetti / veshti: (Tamil) A long, unstitched cloth like a sarong, wound about the waist and reaching below the ankles. Traditional Hindu apparel for men. It can be wrapped in many different styles.
http://koodal1.blogspot.com/2008/03/blog-post_11.html
..
சரவணா செல்வரத்தினம் ஸ்டோர்ஸ் - தங்க நகை / Gold Jewellery : Saravana Selvarathinam Jewellery
சரவணா செல்வரத்தினம் ஸ்டோர்ஸ் - தங்க நகை
Gold Jewellery : Saravana Selvarathinam Jewellery
....
Gold Jewellery : Saravana Selvarathinam Jewellery
....
Saturday, 22 August 2009
Textiles : Ramadan : ரமலான்: சென்னை சில்க்ஸ்
ரமலான் : சென்னை சில்க்ஸ்
ரமலான் பண்டிகைக்காக 'தி சென்னை சில்க்ஸ்' விளம்பரம் அளித்து வருகிறது.
http://www.youtube-nocookie.com/v/MNDWEj_Ona8&hl=en&fs=1&color1=0x234900&color2=0x4e9e00&border=1
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ரமலான் பண்டிகைக்காக 'தி சென்னை சில்க்ஸ்' விளம்பரம் அளித்து வருகிறது.
http://www.youtube-nocookie.com/v/MNDWEj_Ona8&hl=en&fs=1&color1=0x234900&color2=0x4e9e00&border=1
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Textiles : Ramadan : ரமலான்: சென்னை சில்க்ஸ்
ரமலான் : சென்னை சில்க்ஸ்
ரமலான் பண்டிகைக்காக 'தி சென்னை சில்க்ஸ்' விளம்பரம் அளித்து வருகிறது.
---
ரமலான் பண்டிகைக்காக 'தி சென்னை சில்க்ஸ்' விளம்பரம் அளித்து வருகிறது.
---
tamil Advt : Sambandhi Ell Ellu Sesame எள்ளு
Tamil Advt : Sambandhi Ell Ellu Sesame Seed
Idayam Brand : Sambandhi Ell
-----------------------------
Sesame seeds add a nutty taste and a delicate, almost invisible, crunch to many Asian dishes. Particularly in South India, lot of dishes are made with Sesame Seeds.
It is called Ell , Ellu in Tamil Language.
WHFoods say sesame seeds are rich in Copper,Manganese and Calcium.
அதீத மருத்துவக் குணங்கொண்ட உணவு பொருள்களில் எள்ளு தனக்கேனே ஒரு இடம் பெற்றுள்ளது .
எள்ளை வைத்து செய்யும் பண்டங்களில் எனக்கு விருப்பமானவை :
எள்ளுருண்டை
எள்ளு சாதம்
Idayam Brand : Sambandhi Ell
-----------------------------
Sesame seeds add a nutty taste and a delicate, almost invisible, crunch to many Asian dishes. Particularly in South India, lot of dishes are made with Sesame Seeds.
It is called Ell , Ellu in Tamil Language.
WHFoods say sesame seeds are rich in Copper,Manganese and Calcium.
அதீத மருத்துவக் குணங்கொண்ட உணவு பொருள்களில் எள்ளு தனக்கேனே ஒரு இடம் பெற்றுள்ளது .
எள்ளை வைத்து செய்யும் பண்டங்களில் எனக்கு விருப்பமானவை :
எள்ளுருண்டை
எள்ளு சாதம்
Thursday, 13 August 2009
Article : Selling in Chennai? Talk Madras Bashai
Selling in Chennai? Talk Madras Bashai
Article by Sushila Ravindranath in screenindia.com
http://www.screenindia.com/news/selling-in-chennai-talk-madras-bashai/500733/
A young Chennai-based advertising executive had this to say when we were discussing the industry: “Not so long ago, most big agencies in Mumbai used to get a national perspective of the brand that they advertised for by looking out of the window. The country stretched as far as eye could see – that made Bandra, the southern most tip of India. With the geographical boundaries having been clearly etched on the advertising map, the small matter of a state like Tamil Nadu that existed a few thousand kilometres away could be safely ignored. In all likelihood, the client had his office in Nariman Point too and concurred with the agency.”
However, with the software boom, Kollywood’s meteoric rise and the retail revolution, Tamil Nadu could no longer be ignored. South Indian consumers of national brands had to be addressed. It suddenly dawned on marketers that large parts of the South are more prosperous, more educated than many states above the Vindhyas. The agencies were quick to spot the states’ spending power, which meant that brands had to reach here – which in turn implied that advertising had to be beamed across to a state where no man had ever gone before. But there was still a problem. How does one advertise in Tamil or in other South Indian languages? It’s a known fact that advertising agency types think in English. Why change a century-old practice just because we live in changing times?
When brands like Horlicks, Bru and Hamam sold well in the South, separate ads were created for these brands by default. However it did not matter that Indian languages, much less Tamil, have no equivalent for ‘Hamam cares for you as Mother Nature does’. Nor did it matter that literal translation of Hindi into Tamil does not work. Says Rajiv Menon, ad and features film maker, “The syntax of Hindi is different from Tamil. The Southern consciousness of the market, the culture, clothes, festivals, everything is different. You can’t impose a Baishaki on the South. Even within South one must remember that the popular Tamil festival Pongal, is not celebrated in Kerala.” This is why spoofs on Hindi ads dubbed in Tamil became very popular in comedy shows. When the horrors of SRK speaking Tamil in a Dish TV spot happen, asking Tamils to “Wish pannu, dish pannu” break through the TV screen, the locals double up with laughter.
The big national advertisers also woke up and found that regional brands in the South had started eating into their market share.
The regional marketers were doing the promotion in their languages and on their regional channels. For example, there is a soap called ‘power’, which is manufactured in the Erode district of Tamil Nadu and which does very well in three to four districts. The locally made spots are shown on local cable channels. Kerala has soap brands like ‘manjal’ and ‘mullappoo’, which again are strong in limited areas. There is a lot of micro marketing and market segmentation taking place in the Southern states. An Everest masala stands no chance against a locally made and marketed Achi masala with a much loved Tamil actress Manorama promoting the product in local Tamil or a Sakthi masala. It has become necessary for national advertisers now to address the crisis looming large.
Ogilvy Dakshin, is an initiative of O&M India to create specialist regional language advertising to address South Indian consumers of national brands. Says Suguna C Swamy, Consulting Partner and Creative Director, Dakshin, “The South, especially Tamil Nadu is a self confident place. If we don’t address these consumers, we do so at our own risk as they just switch off and reach out to a friendlier and frequently local competition.” Dakshin has successfully launched ‘Fortune’ oil manufactured by Adani Wilmar brand in the South by creating TV spots, ads and promotion keeping Tamil sensibilities in mind. Today in a matter of four years Fortune brand sun flower oil is the number two brand in Tamil Nadu after the local brand Gold Winner. When Dakshin did a Fanta ad with local stars speaking local dialects, sales zoomed up 19 per cent.
Everybody is now jumping onto the ‘think local’ bandwagon. “Gone are the days when advertisers take their Hindi ads and have them dubbed over in Southern languages, paying no attention to lip-sync even” says Anita Gupta, GM of JWT Chennai. “JWT
Chennai, over the past couple of years, has created award-winning campaigns that are rooted in the essence of the South”.
A campaign that was a huge success recently was the Asin-led South campaign for Mirinda. “This campaign in particular shows Tamilians’ love of music and Madras Bashai – a lingo of, for and by the people of Chennai” explains Anita. The agency has also helped raise Pepsi’s profile in a Thums Up dominated Hyderabad market. “We understood that the product itself needed a slight tweak and the communication had to supplement this. Hence the ‘fizzier’ Pepsi was born with Hyderabad’s youth icon Charan Tej endorsing it.” MNC cola companies caught on to targeting the regional customers much ahead of others.
Addressing specific groups is not a new idea. As Suguna points out, the US (or the Mecca of Advertising) has for many years created separate communication for Hispanics and African Americans, even though on average they are not big spenders or necessarily better-educated.
Now that our marketers are also waking up to reality, sadly the TV ads might stop providing the much needed comic relief for the Southern viewers.
Article by Sushila Ravindranath in screenindia.com
http://www.screenindia.com/news/selling-in-chennai-talk-madras-bashai/500733/
A young Chennai-based advertising executive had this to say when we were discussing the industry: “Not so long ago, most big agencies in Mumbai used to get a national perspective of the brand that they advertised for by looking out of the window. The country stretched as far as eye could see – that made Bandra, the southern most tip of India. With the geographical boundaries having been clearly etched on the advertising map, the small matter of a state like Tamil Nadu that existed a few thousand kilometres away could be safely ignored. In all likelihood, the client had his office in Nariman Point too and concurred with the agency.”
However, with the software boom, Kollywood’s meteoric rise and the retail revolution, Tamil Nadu could no longer be ignored. South Indian consumers of national brands had to be addressed. It suddenly dawned on marketers that large parts of the South are more prosperous, more educated than many states above the Vindhyas. The agencies were quick to spot the states’ spending power, which meant that brands had to reach here – which in turn implied that advertising had to be beamed across to a state where no man had ever gone before. But there was still a problem. How does one advertise in Tamil or in other South Indian languages? It’s a known fact that advertising agency types think in English. Why change a century-old practice just because we live in changing times?
When brands like Horlicks, Bru and Hamam sold well in the South, separate ads were created for these brands by default. However it did not matter that Indian languages, much less Tamil, have no equivalent for ‘Hamam cares for you as Mother Nature does’. Nor did it matter that literal translation of Hindi into Tamil does not work. Says Rajiv Menon, ad and features film maker, “The syntax of Hindi is different from Tamil. The Southern consciousness of the market, the culture, clothes, festivals, everything is different. You can’t impose a Baishaki on the South. Even within South one must remember that the popular Tamil festival Pongal, is not celebrated in Kerala.” This is why spoofs on Hindi ads dubbed in Tamil became very popular in comedy shows. When the horrors of SRK speaking Tamil in a Dish TV spot happen, asking Tamils to “Wish pannu, dish pannu” break through the TV screen, the locals double up with laughter.
The big national advertisers also woke up and found that regional brands in the South had started eating into their market share.
The regional marketers were doing the promotion in their languages and on their regional channels. For example, there is a soap called ‘power’, which is manufactured in the Erode district of Tamil Nadu and which does very well in three to four districts. The locally made spots are shown on local cable channels. Kerala has soap brands like ‘manjal’ and ‘mullappoo’, which again are strong in limited areas. There is a lot of micro marketing and market segmentation taking place in the Southern states. An Everest masala stands no chance against a locally made and marketed Achi masala with a much loved Tamil actress Manorama promoting the product in local Tamil or a Sakthi masala. It has become necessary for national advertisers now to address the crisis looming large.
Ogilvy Dakshin, is an initiative of O&M India to create specialist regional language advertising to address South Indian consumers of national brands. Says Suguna C Swamy, Consulting Partner and Creative Director, Dakshin, “The South, especially Tamil Nadu is a self confident place. If we don’t address these consumers, we do so at our own risk as they just switch off and reach out to a friendlier and frequently local competition.” Dakshin has successfully launched ‘Fortune’ oil manufactured by Adani Wilmar brand in the South by creating TV spots, ads and promotion keeping Tamil sensibilities in mind. Today in a matter of four years Fortune brand sun flower oil is the number two brand in Tamil Nadu after the local brand Gold Winner. When Dakshin did a Fanta ad with local stars speaking local dialects, sales zoomed up 19 per cent.
Everybody is now jumping onto the ‘think local’ bandwagon. “Gone are the days when advertisers take their Hindi ads and have them dubbed over in Southern languages, paying no attention to lip-sync even” says Anita Gupta, GM of JWT Chennai. “JWT
Chennai, over the past couple of years, has created award-winning campaigns that are rooted in the essence of the South”.
A campaign that was a huge success recently was the Asin-led South campaign for Mirinda. “This campaign in particular shows Tamilians’ love of music and Madras Bashai – a lingo of, for and by the people of Chennai” explains Anita. The agency has also helped raise Pepsi’s profile in a Thums Up dominated Hyderabad market. “We understood that the product itself needed a slight tweak and the communication had to supplement this. Hence the ‘fizzier’ Pepsi was born with Hyderabad’s youth icon Charan Tej endorsing it.” MNC cola companies caught on to targeting the regional customers much ahead of others.
Addressing specific groups is not a new idea. As Suguna points out, the US (or the Mecca of Advertising) has for many years created separate communication for Hispanics and African Americans, even though on average they are not big spenders or necessarily better-educated.
Now that our marketers are also waking up to reality, sadly the TV ads might stop providing the much needed comic relief for the Southern viewers.
Sunday, 9 August 2009
Mobile Univercell Aadi50 Comedy Advertisement Tamil_2009
Mobile Univercell Aadi50 Comedy Advertisement Tamil_2009
-- Mobile = கையடக்க தொலைபேசி = கை பேசி
-- Mobile = கையடக்க தொலைபேசி = கை பேசி
Wednesday, 5 August 2009
Textiles : Sneha in HayagrivaS Silk House ADVT
Textiles : Sneha in HayagrivaS Silk House ADVT
ஹயக்ரிவாஸ் சில்க் ஹவுஸ்
# Also watch in TubeTamil Website.
* Located at G.N.Chetty Road,T.Nagar,Chennai.
( G.N.Road was named after Thiru. Gopathi Narayanaswami Chetty.
ஹயக்ரிவாஸ் சில்க் ஹவுஸ்
# Also watch in TubeTamil Website.
* Located at G.N.Chetty Road,T.Nagar,Chennai.
( G.N.Road was named after Thiru. Gopathi Narayanaswami Chetty.
Monday, 3 August 2009
Textiles : Mahaveers Coimbatore & Ramya Krishnan Advt
Textiles : Mahaveers Coimbatore & Actoress Ramya Krishnan
http://www.youtube-nocookie.com/v/ZiUMPqvpjMM&hl=en&fs=1&color1=0x402061&color2=0x9461ca&border=1
In TubeTamil Website
Sunday, 2 August 2009
Textiles : Mahaveers Coimbatore & Ramya Krishnan Advt
Textiles : New Saravana Stores 2009 நடிகை தமன்னா
Textiles : New Saravana Stores 2009
Actress Tamanna have acted in this advt.
New Saravana Stores is at Tnagar, Chennai.
நியூ சரவணா ஸ்டோர்ஸ்.
--- நடிகை தமன்னா
Actress Tamanna have acted in this advt.
New Saravana Stores is at Tnagar, Chennai.
நியூ சரவணா ஸ்டோர்ஸ்.
--- நடிகை தமன்னா
Textiles : ஜெயச்சந்திரன் டெக்ஸ்டைல்ஸ் / Jayachandran Aadi 2009
Textiles : JayaChandran Aadi 2009
Jayachandran Textiles, TNagar ,Chennai
ஜெயச்சந்திரன் டெக்ஸ்டைல்ஸ் ,T.நகர், சென்னை
Jayachandran Textiles, TNagar ,Chennai
ஜெயச்சந்திரன் டெக்ஸ்டைல்ஸ் ,T.நகர், சென்னை
Textiles : SriDevi Textiles Coimbatore : Aadi Sale 2009 ஸ்ரீ தேவி டெக்ஸ்டைல்ஸ், கோயம்புத்தூர்
Textiles : SriDevi Textiles Coimbatore : Aadi Sale 2009
Actress Sneha
ஸ்ரீ தேவி டெக்ஸ்டைல்ஸ், கோயம்புத்தூர்.
நடிகை சிநேகா
.
Actress Sneha
Tamil Advt 2009 : SriDevi Textiles Coimbatore Aadi Sale : Sneha Dance - Click here for the coolest video of the week
ஸ்ரீ தேவி டெக்ஸ்டைல்ஸ், கோயம்புத்தூர்.
நடிகை சிநேகா
.
Textiles: Pothys Aadi Sale 2009 போத்திஸ் ஆடி விளம்பரம்
Textiles: Pothys Aadi Sale 2009
The Aadi Sale ( in the tamil month of Aadi = July 15 ~ Aug 14 ) was pioneered by Pothy’s in Chennai ,Tirunelveli and Srivilliputthur districts of Tamilnadu.
The following Pothy's adi sale Advertisement features Tamil Actor Sathyaraj & Sita.
Showrooms at Chennai, Thirunelveli and Srivilliputur. Shortly new showroom at Madurai.
* In TubeTamil.com website
போத்திஸ் ஆடி விளம்பரம் 2009 :
இந்த விளம்பரத்தில் நடிகர் சத்யராஜ் மற்றும் நடிகை சீதா நடித்துள்ளார்கள்.
" உங்கள் கஜானா தப்பித்தது " என்று கூறும் இவர்கள் "போத்திஸ் கஜானா "வை காலி செய்து இருப்பார்களா ??
---------------------------
The Aadi Sale ( in the tamil month of Aadi = July 15 ~ Aug 14 ) was pioneered by Pothy’s in Chennai ,Tirunelveli and Srivilliputthur districts of Tamilnadu.
The following Pothy's adi sale Advertisement features Tamil Actor Sathyaraj & Sita.
Showrooms at Chennai, Thirunelveli and Srivilliputur. Shortly new showroom at Madurai.
* In TubeTamil.com website
போத்திஸ் ஆடி விளம்பரம் 2009 :
இந்த விளம்பரத்தில் நடிகர் சத்யராஜ் மற்றும் நடிகை சீதா நடித்துள்ளார்கள்.
" உங்கள் கஜானா தப்பித்தது " என்று கூறும் இவர்கள் "போத்திஸ் கஜானா "வை காலி செய்து இருப்பார்களா ??
---------------------------
Wednesday, 22 April 2009
Tamil TV Advertisements விளம்பரம்
Tamil Advertisements
Tamil TV Channels rule the lives of people of Tamilnadu.
The advertisements telecasted in the Tamil TV channels create an impact on lives of the people.
I have planned to post Tamil Advertisements regularly here in this blog.
Keep watching !
------------------------------------------
வணக்கம் ,
தமிழ் தொலைக்காட்சிகளில் வரும் விளம்பரங்கள் தமிழ்நாட்டு மக்களின் வாழ்க்கையில் ஒரு "சின்ன" தாக்கத்தை ஏற்படுத்துகிறது.
ஒவ்வொரு முறையும் விற்பனையாளர்கள் தங்கள் வியாபாரம் பெருக புதிதாக, வித்தியாசமாக விளம்பரங்களை விளம்பர நிறுவனங்கள் முலம் நமக்கு அளிக்கிறார்கள்.
இந்த "வலைப்பூவில்" தமிழ் விளம்பரங்களின் கண்ணொளியை கண்டு மகிழலாம்.
நன்றி !.
------------------------------------------
Tamil TV Channels rule the lives of people of Tamilnadu.
The advertisements telecasted in the Tamil TV channels create an impact on lives of the people.
I have planned to post Tamil Advertisements regularly here in this blog.
Keep watching !
------------------------------------------
வணக்கம் ,
தமிழ் தொலைக்காட்சிகளில் வரும் விளம்பரங்கள் தமிழ்நாட்டு மக்களின் வாழ்க்கையில் ஒரு "சின்ன" தாக்கத்தை ஏற்படுத்துகிறது.
ஒவ்வொரு முறையும் விற்பனையாளர்கள் தங்கள் வியாபாரம் பெருக புதிதாக, வித்தியாசமாக விளம்பரங்களை விளம்பர நிறுவனங்கள் முலம் நமக்கு அளிக்கிறார்கள்.
இந்த "வலைப்பூவில்" தமிழ் விளம்பரங்களின் கண்ணொளியை கண்டு மகிழலாம்.
நன்றி !.
------------------------------------------
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