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About Bru :
HUL website
In the year 1962, Brooke Bond India creates the branded roast and ground coffee segment launching Deluxe Green Label. 1968 gave birth to the first instant coffee chicory mix under the brand name Bru.
This is what HUL say
Key Facts
* Number 1 Coffee brand in India
* Unilever's only Coffee brand
* Enjoys a rich heritage, came into existence in 1962 under the brand name Deluxe Green Label
* Consistently offering better and newer products to the consumer through improved packaging solutions and innovative product formats
* Enjoys a strong presence at various out of home locations
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